順位が固定されて上が重い時。リンクがあんまり効かなくなった時、コンテンツ重視のホワイトハット風記事作りたい時に大事かもというアプローチの話

  • このエントリーをはてなブックマークに追加
  • Pocket
  • LINEで送る

今日は、


  • ある程度、順位が固定されて、上が重い時
  • リンク付けしてるけど、あんまり効かなくなった時
  • コンテンツ重視のホワイトハット風記事作りたい時

  • に、ジワジワ効いてくる、上位表示を狙うための結構大事かもというアプローチの話。

    先に結論からざっくりまとめて言うと、

    PPC広告もSEOも部分一致でキーワードが拡張するので、それらを補足していくのが大事だと思うよ

    っていう話です。

    何か狙ったキーワードで上位表示したいと思った時、様々な要素がある中で、網羅性(残らず取り入れること)という部分で加点を得ていくには、

    個別の記事ページで検索ボリューム2000くらいのキーワードで上位表示するために、どう記事を構成するのか

    (とても良い記事です)

    基本的には、こういうやり方でキーワード系のツールでサジェスト拾いながら、

    「そのキーワードを検索する人が何を知りたいのか?」

    を想像して、グルーピングしつつ、それら全てに答えらるような記事を仕上げていくんですが

    でも、最初に書き上げた初期段階の記事っていうのは、キーワードツールやQ&Aサイトには表れない(顕在化してない)ワード(ニーズ)は拾えていないわけで、

    ツールやQ&Aサイトだけのリサーチで作った記事は、コンテンツの網羅性が100点とは、まずならない

    まぁ、それでもSEOは相対評価だから、ライバルが強くないワードなら、コンテンツの網羅性で100点とらなくても上位できる。

    けど、やっぱりライバルひしめくワードでも、網羅性の部分で、より高得点は狙いたい。

    ・・・で、どうするかなんですが、

    キーワードツールやサジェストツール、Q&Aサイトをもとに、網羅性を意識して書いた記事っていうのは、

    PPC広告でいうところの、キーワードツール(既に見えているデータ)から引っ張ってきたワードを、とりあえず、部分一致(※)で入札したような状態

    ※指定したキーワードだけでなく、その類義語や関連語句に対しても幅広く広告が表示されるキーワードの設定

    でも、PPC広告でも、部分一致で入札すると、Yahoo!やGoogleが広告側で、勝手に意味を拡張して、当初想像もしていなかったキーワードでアクセスをたくさん拾ってくるように

    SEOでも、網羅性を意識した記事を書いていくと、徐々にPPC広告でいう部分一致の拡張みたいに、思いもしないキーワードをたくさん拾ってくることある

    アクセス解析見てて、


  • 「いや、全然そんなこと言及してないっしょ」
  • 「そのキーワードで、このページ出すの?」
  • 「それ、意味を拡張しすぎじゃない?」

  • みたいなワードたち。

    でも、こういう生データは、こと網羅性という部分で加点を得て、より上位を狙ううえでは、大きなヒントになる(と思ってる)

    PPC広告でも

    部分一致の拡張で拾ってきた(当初意図していなかった)キーワードは、クリック率を上げ、広告の効果を高めるために、新たにキャンペーンや広告グループを作って、そのキーワードを、完全一致でも出してあげる

    みたいなことするけど、

    SEOでも

    初期段階では、まだ言及できてなかったけど、その後の運用で拾ってきた(拡張された)クエリ(ニーズ)を、その記事に追加(補足)していく

    ということをすると、網羅性という部分で加点を得て、より上位を狙うことができる。

    ・・・で、こういうアプローチを続けると、コンテンツは長文化していく。

    ただ、もちろん、これは


  • 「5,000文字書いたら上がる」とか
  • 「1万文字書いたら上がる」とか

  • そういう、文字数という結果の部分だけ見て

    「ただ単に長ったらしい文章を書けば良い!」

    って話じゃなく、網羅性を高めていくアプローチの結果として、そのコンテンツが長文になっていく感じ。

    ダラダラと書いたけど、

    結局何が言いたいのかと言えば、記事を書く前段階のリサーチでよく使われる


  • キーワードツールも
  • Yahoo!知恵袋みたいなQ&Aサイトも

  • 結局は顕在化している(見えている)ニーズや、それを表すクエリ、複合ワードは拾えるんだけど、それ以外は拾えない(いきなり網羅性100点は狙えない)

    でも、記事を作って、それを運用していく中で、アクセス解析に引っかかってくる


  • ツールじゃ見えなかったクエリ(ニーズ)
  • ツールじゃ拾えなかったクエリ(ニーズ)

  • こういうのを、どんどん拾って記事の網羅性を上げていくと、


  • ある程度、順位が固定されて、上が重い時
  • リンク付けしてるけど、あんまり効かなくなった時
  • コンテンツ重視のホワイトハット風記事作りたい時

  • に、ジワジワ効いてくる、上位表示を狙うための、最近では個人的に結構大事かもというアプローチになっています。

    おわり

    Twitterやってます

    • このエントリーをはてなブックマークに追加
    • Pocket
    • LINEで送る

    SNSでもご購読できます。

    コメント

    1. Mario より:

      Could you transfer $1000 from my current account to my deposit account? para que se usa fenofibrate 160 mg Aldermore has said it focuses on four main target areas that it believes are “underserved by incumbent banks”: asset finance, invoice finance, small and medium sized enterprises (SMEs) commercial mortgages and residential mortgages.

    2. Scotty より:

      Pleased to meet you cheap tramadol australia Civilians are not counterterrorism professionals, and we can’t expect them to be.

    3. Jeramy より:

      We’ve got a joint account elocon cream usage Where that currently matters most is in France and Spain, where the Front National from the right and Podemos from the left are respectively posing existential challenges to the political establishment.

    4. Kenny より:

      Just over two years pastile slimvia forum “We’ve taken time to make sure that the technology is just right for the discerning UK audience

    5. Santo より:

      I’d like to cancel this standing order viasztestek online filmek
      The posting fee to win exclusive negotiation rights for Kang is expected to be anywhere from $5 million to $15 million

    6. Marcelino より:

      Yes, I love it! trazodone dosage for alcohol withdrawal Furthermore very little is known about unaccompanied minors located outside greater Dublin, particularly those who are not seeking asylum’.

    7. Jospeh より:

      What’s the exchange rate for euros? buy aspire e cig uk The five major Dublin public voluntary hospitals have failed to comply with a HIQA recommendation that they should hold their board meetings in public, two years after the health safety watchdog told them they should do so.

    8. Irea より:

      I’m unemployed fit tea wraps gnc Online newspaper Gazeta Express reported at the weekend that the ethnic Serb-run municipality of Ranilug in eastern Kosovo had decided in September last year to name a street after Milosevic

    9. Brianna より:

      Where are you from? 50 mg zolpidem erowid According to analysts at Morgan Stanley, a swift move ofdomicile to the UK, post-Scottish independence, by RBS andLloyds may allay a lot of the fears credit investors may haveover the consequences of an independent Scotland for the banks.

    10. Luke より:

      How do you spell that? glipizide vs glyburide in ckd Although 2014 scholarship recipients have already been selected, socheck back this winter for the 2015 application.

    11. Jamar より:

      Withdraw cash modafinil thesis writing It has become a word-of-mouth craze, with more than one million of the cute yellow bags sold in Britain, and five million in the United States, since it first hit the shop shelves a mere five years ago.

    12. Luciano より:

      Sorry, I’m busy at the moment modafinil test scores Nato reaction forces, for example, could equally be deployed southwards as much as eastwards

    13. Lioncool より:

      Get a job ucla mlis program ANKARA/ISTANBUL, March 10 (Reuters) – Efforts by Turkey’scentral bank to defend the lira did little to lift it off recordlows on Tuesday, outweighed by a globally strong dollar andconcern about President Tayyip Erdogan’s intervention inmonetary policy.

    14. Daniel より:

      What’s the current interest rate for personal loans? ripped freak protein formula bodybuilding Commenting on the findings, Minister for Children, Dr James Reilly, said that the findings in relation to low birth weight and smoking during pregnancy ‘emphasise that child health promotion begins even before birth’.

    15. Tomas より:

      Have you got a current driving licence? magistral crest ff13-2 This link between a sustained wish for children and worse mental health was irrespective of the women’s fertility diagnosis and treatment history,” noted the study’s lead author, Dr Sofia Gameiro, of Cardiff University.

    16. Mathew より:

      How many would you like? estrace .01 cream coupon In May, a rebel sniper killed Iranian General Abdullah Eskandari in battle near Damascus

    17. Danial より:

      Will I have to work shifts? lilash results If she needed a loan to buy a house, why didn’t she go to a bank?” said Mexico City-based security analyst Alejandro Hope

    18. Nogood87 より:

      I’m interested in amaryl m sr 2mg/500mg However, Antonie Fountain, the managing director of theVoice Network — a group that campaigns to improve the lives offarmers — said such market concentration will decrease farmers’already weak bargaining power.

    19. Jarrod より:

      I can’t stand football modafinil buy online us Police on Tuesday were also investigating the suspectedpremature detonation of a truck bomb on the outskirts of theAfghan capital, which officials felt had been intended for theheavily guarded city centre.

    20. Jordan より:

      I do some voluntary work where can i buy oxytoxin type ii Mr Davutoglu will know that he owes his position to Mr Erdogan, it will be hard for him to go against him, but of course there will be tensions within the party.”

    21. Jules より:

      I’ve got a very weak signal zero xtreme colombia medellin Before the game Buck Showalter, Jeter’s first manager in the big leagues, talked about how stats could never quantify who and what Jeter has meant to his team, and to Yankee fans

    22. Eldon より:

      Languages jenny craig online australia Sugars are more than just sweet nutrients; they serve as the backbones of nucleotides, which, in turn, serve as the building blocks of the nucleic acids that make up DNA and its cousin RNA.

    23. Felipe より:

      Recorded Delivery meclizine hydrochloride drug study Halfway through its inaugural season, Formula E has offeredthe same, albeit quieter, thrills as the popular Formula Oneevents, with low-slung, opened-wheeled cars capable of speeds upto 136 miles per hour (220 kilometers per hour).

    24. Richie より:

      I sing in a choir invention of valium The funds madeup roughly 18 percent of all managed assetsat the start of last year,up from 12 percenttwo years earlier,they said.There are currently 412 U.S

    25. Clifton より:

      Where do you study? is lorazepam generic for valium He’s smart enough to realize football fans are waiting to hear from him about the worst crisis the NFL has experienced

    26. Leland より:

      Another service? valium for post traumatic stress disorder Climate campaigners say heavy lobbying from business has already ensured a proposed emissions cut of 40 percent will not include a sub-target for transport, whereas the current set of 2020 targets includes a 6 percent cut in road fuel emissions compared with 1990.

    27. Bob より:

      Will I get paid for overtime? capoten on line no presciption Schottenheimerhas been an NFL offensive coordinator since 2006, first with the New York Jets and later with the St

    28. Floyd より:

      What do you do for a living? amantadine symmetrel mechanism of action Duncan deserves the legacy as the better of the two players, a four-time champion and leader of the longest running dynasty in American pro sports

    29. Hunter より:

      I’m from England dutasteride bestellen belgie The global scandal around the Libor interest rate benchmark,in which large banks were forced to pay billions of dollars,showed how easily traders can skew benchmarks, and then makeprofits through their swaps positions.

    30. Mckinley より:

      How much will it cost to send this letter to ? cost of prednisone in mexico BRUSSELS – Iranian Foreign Minister Mohammad Javad Zarif and European Union foreign policy chief Catherine Ashton will hold talks in Brussels next Monday on Iran’s nuclear program, the EU said on Monday.

    31. Salvador より:

      I’d like to take the job junivive cream where to buy Lee, who is distantly related to the Civil War’s Confederate leader, Robert E

    32. Leopoldo より:

      I’m doing a phd in chemistry can bio oil treat acne scars Interestingly, data is emerging that some medications commonly used to prevent coronary heart disease, such as statins and aspirin, work well in men but not in women – most of the trials have mainly involved men

    33. Darell より:

      Will I be paid weekly or monthly? how long does valium last for effects They asked them to adopt three different mental states, such as concentration versus relaxation.

    34. Lowell より:

      Very Good Site how to make promethazine with codeine cough syrup Louis Phipps, another of the researchers from Nottingham Trent University, said: “Our study indicates that, while vulture restaurants are a potentially useful tool for conservation, the wider impacts of their use need to be investigated – particularly as unintentional local increases in the abundance of other species are likely to alter ecosystem dynamics.”

    35. Alvaro より:

      Accountant supermarket manager melatonin pills for sleep cvs However, the move lifted theshares of Asian-focused bank Standard Chartered, whichwas up 0.6 percent.

    36. Colton より:

      I’ll send you a text valium before waxing “I’ve been saying since the end of spring ball that it was the development of all the guys around Christian that were going to allow him to continue to grow.”

    37. Billy より:

      We used to work together buy neosize xl in malaysia Harris, a Tony Award-winner on Broadway, pulled it off like Steve Martin or Billy Crystal at their best, putting himself into classic movie scenes while pulling off clever rhymes like “Argo / And Fargo / Or when Marty made his car go”.

    38. Roscoe より:

      A First Class stamp glucotrol 10 mg side effects And in Italy, the government is seeking 1.2 billion euros($1.55 billion) in damages from Roche and Novartis for allegedlycolluding to try and stop Avastin from being used as a cheaperalternative over their more expensive drugLucentis.

    39. Sergio より:

      I’ve got a part-time job praventac where to buy in philippines “No, our game didn’t dip back at all,” center Derick Brassard said after Wednesday’s loss

    40. Damon より:

      Which university are you at? medrol dose pack and prednisone equivalent So that’s a nice little war chest to make use of and we have the support of our chairman to reinvest,” dnata’s president Gary Chapman said in May this year.[ID:nL6N0NX0C9]

    41. Howard より:

      How much does the job pay? promethazine vc syrup use Over the past month, the Duchess has been forced to cancel a handful of public appearances due to her severe morning sickness, including a trip to Malta that would have been her first solo trek abroad as a member of the royal clan.

    42. Columbus より:

      I’d like to pay this cheque in, please buy sensai in japan The rest of the summer has been much like Thursday night when his first pass attempt was dropped by Rueben Randle, his second sailed far over Randle and his third was way too far in front of Victor Cruz

    43. Clyde より:

      I’m retired imuran order online “Our findings should be reassuring to clinicians and the public that there is no need for aone-size-fits-all approach to dieting because many different diets appear to offer considerableweight-loss benefits,” the study authors wrote.

    44. Victor より:

      Insufficient funds renuvaderm eye reviews Jo-Wilfried Tsonga of France watches as team mate Richard Gasquet (not pictured) serves during their Davis Cup semi-final doubles tennis match against Tomas Berdych and Radek Stepanek of Czech Republic at the Roland Garros stadium in Paris September 13, 2014.

    45. Goodboy より:

      Another year vimax pills search results While developing nations want the new pact to include the net-zero goal, OPEC oil producers, like Saudi Arabia, fiercely oppose any phase-out of fossil fuels.

    46. Branden より:

      I’d like a phonecard, please purchase thrive patch Truman Capote’s “A Christmas Memory,” a compact short story about about fruitcakes, oddballs and life-changing relationships, has expanded into a two-hour musical

    47. Warren より:

      Languages norvasc 5mg picture It’s a day before Halloween, and the cast is about to leave Baryshnikov’s studio on Manhattan’s west side and head to Long Island to rehearse.

    48. Jordan より:

      We’d like to offer you the job latisse how long to see results A police spokesperson said: “The post-mortem examination into the murder of 14-year-old Alice Gross has now concluded.No cause of death has been given at this time and further tests are required.”

    49. Nolan より:

      I love the theatre buy androgel online canada An individual's preference for reality TV or the History Channel could be tracked by tablets or smart TV sets and then shared with other organisations in a way that could prove damaging, she said.

    50. Wesley より:

      Get a job ucla mlis tuition “We do kindly ask for you to donate 75 per cent of your profit to Mars One,” the document says, according to the interview.

    51. Henry より:

      I don’t like pubs can i mix methadone and valium It’s the only way the Atlanta Hawks Mike Budenholzer loses with a team that it’s going to be difficult to find anyone to even list top three in any award category

    52. Emerson より:

      I didn’t go to university modafinil temper “Where he might get active (in acquisitions) is in Europe,”where many economies are struggling, said Michael Yoshikami, aBerkshire investor and the CEO of Destination Wealth Managementin Walnut Creek, California

    53. Rachel より:

      How long are you planning to stay here? detrola “Part of the power is being used to power a heating element, you'll get some energy wasted heating other parts of the hairdryer, not just the air.” Design matters – is it better to have faster-blown air, or hotter air?

    54. Alfredo より:

      I want to make a withdrawal natures farm joint plus loans This is an inherited metabolic disorder which results in growth stopping around the age of two.

    55. Raymundo より:

      Could you transfer $1000 from my current account to my deposit account? can valium cause reflux This would be irritating enough for voters in England and Wales even before the added insult that Scotland has its own hunting legislation, passed in 2002

    56. Zoe より:

      We need someone with qualifications prednisone 10mg tablets picture That is a skills education issue which the coalition government is becoming much more aware of which is a really good thing and it is great to see all these initiatives around coding and so on, but that is a decade long solution and I need developers this afternoon

    57. Rudolph より:

      Gloomy tales harga obat modafinil PTV staff performing their duties are being beaten up,” the announcer said before he was forced off air.

    58. Ernie より:

      I’m a member of a gym olanzapine tablets bp monograph The conflict in Darfur is being waged on many fronts and by different groups; fighting between government forces, rebels and militias, and localised conflict that has sparked a wave of inter-ethnic violence

    59. Mitchell より:

      I’m interested in this position norfloxacin buy usa Somehow, the speedy receiver woke up Tuesday morning and his balky right hamstring was “sore.” That was enough to keep him from working with the team and hurt his chances of finally suiting up for a preseason game, even though coach Tom Coughlin and Beckham both claimed that this was not a “setback.”

    60. Glenn より:

      What do you want to do when you’ve finished? buy robaxin otc In Soweto, where Attenborough was working on his Apartheid film Cry Freedom, he addressed an African National Congress representative as “poppet”

    61. Maynard より:

      Best Site Good Work 7 day detox pills for thc According to court records, in 1988 a 16-year-old Mr Wahlberg brutally attacked a Vietnamese man named Thanh Lam with a stick while spewing racial epithets and knocking him unconscious

    62. Allan より:

      I’m not working at the moment para k sirve el thermo bond de herbalife The professor of biostatistics at the Wake Forest School of Medicine says that this important conclusion informs everyone that if you are overweight or obese and you have diabetes, and you have the ability to lose weight (meaning you can perform light to moderate exercise) then you have control over how much money you have to spend on your condition.

    63. Barton より:

      I’d like to open a personal account valium cheap generic
      “We’re progressing in areas and we’re digressing in other areas,” the 46-year-old singer said of the racial climate in America

    64. Antione より:

      How much will it cost to send this letter to ? repechage opti-firm eye contour cream reviews “In recent years, it is not something for me to be too interested in because of the names that were playing – the Gerrards and the Lampards,” Cattermole said

    65. Roberto より:

      I’ve lost my bank card prosolution training videos “He will be able to both develop and deploy the tools that are needed” to make the financial system stronger, said Sidharth Tiwari, an IMF director who worked with Fischer in the 1990s.

    コメントを残す